Is Instagram Reshaping the Food Industry?

It’s official: we’re living in the era of shock value. When it comes to design, “wow factor” matters like never before, and nowhere is this more apparent then in modern restaurant design. While traditionally these spaces were designed with conventional ideologies, there is new motivation sweeping the food industry.

Restaurant entrepreneurs have a modern goal: be Instagram worthy. Let's think of it this way, when is the last time you visited a business that you didn’t Google first? More specifically, stop in to eat somewhere without pulling up the brands' Instagram feed? Social media can make or break a business and with Instagram having recently hit 700 million users, it sits at the forefront of this social media trend.

#Foodporn (no need to be coy, we’re all adults here) has over 130 million tagged posts highlighting drool-worthy delectable dishes. Check out these 5 restaurants that are killin’ it on Instagram: 

  OddFellows Ice Cream Co. 

OddFellows Ice Cream Co. 

  California Donuts

California Donuts

  Sweet Green

Sweet Green

  Bottega Louie

Bottega Louie

  Nobu

Nobu

Keith FurtickComment